Finding advocates for your campain

The best places to distribute your viral applications, movies or games are popular web forums, newsgroups, email lists, bulletin boards and ezines frequented by your target audience.

As the object has been designed for the needs or wants of this audience, introducing it into these areas, is seen as sharing and not as spam, its something useful or interesting to the user.

If approached with tact and respect for guidelines set out for each specific area of insertion, users will welcome your item and recommend it to friends and pass it on as they see fit. If you can get the item in front of the eyes of the opinion leaders in these areas, these are the more active users, who exert more influence and are most likely to kick start your campaign for you.

You'll also want to target traditional media outlets and news sites online, as well as download sites and if it's a game then you'll want it featured on Lycos' Viral Games Chart. As you find your item gets passed around more, it will generate its own news interest, online and offline, with articles and reviews, which when published will propagate the distribution further.