Viral Games

Online games are a thriving method of increasing your brand awareness and product/company image. People's natural competitive instinct means they will be encouraged to challenge their friends, an interactive, stimulating, competitive game will rapidly spread through word of mouth, email and other methods of communication as it becomes viral.

Products and services can be promoted with viral games

Viral marketing and online games are a great way to promote a particular product or service. For example, a car manufacturer may be launching a new model targeted at young males, and wants to spread knowledge of their vehicle to their target market.

With the cars branding prominently displayed in a driving game, with friends challenging friends and passing the game on, in a short space of time, the brand had reached a large target audience. As users logon to use the game, specific information about them can be collected such as email and other contact details. Further contact can then follow up the game if necessary.

Take a look at the current top ten latest released viral games at the Lycos' Viral Chart

Benefits of viral games:

•   Complete branding possible
•   Professional design, look and feel
•   Interactivity
•   User tracking
•   High-score tables
•   Follow up marketing opportunities
•   Video
•   Animation

Below is a screen shot from a betfair.com viral game, which they used to promote themselves during the Rugby World Cup. If your looking for an online bookmaker, why not try BlueSQ you'll get a free £10 bet.