Viral Marketing Campaign

The old methods are frequently the best methods, any campaign requires word of mouth to generate the momentum for growth. This also can apply through the use of viral e-mail creating a viral advertising medium and in the same way as word of mouth, quickly spreading the message through family, friends and chat lines.

The frequently used first point in marketing campaigns is to give away a product or service, often a sampler which leads the customer to want or desire the full product or service, If the customer believes they are obtaining a bargain they are more likely to operate your viral e-mail marketing by passing it on to others.

Sky were looking to promote their Ford Monday Night Football Quiz, they used a viral quiz to get the word out, working with a digital creative content agency.